Target Market of Bench? Is demographic big enough? Numbers translates to marketing metrics.

Bench has a wide array of target market where it consists of teens to adults, men and women of all aspect of life which composed the majority in the Philippine population. Bench market share has been the result of continuous market research, product innovations, advertisements, celebrity endorsements and fulfilling the needs of the customers. These factors had developed the company to have the most sought after local produced brand.

Considering that the total population of the Philippines has a whooping number of more than 97 million and few thousand less to 98 million, more than 50% of it is the target market of Suyen Company where majority is in the NCR. (source: Philippines Demographic Profile).