Browsing the Bench e-store is an experience where you can feel that you are really in the physical store where wide ranges of products from men’s wear, ladies wear, toiletries are available however, the only difference is you can’t touch the product that you intend to buy hence it is an imaginary store where you can place your orders and pay them through credit cards and the like.
Before getting to the store’s page, you will find in the home page the edited photos of a fashion show wherein the subject are the clothesline of bench, from underwear where models catwalk was edited and it appears that they are really walking in the city streets, background of Chinese building that represents the brands invasion; the golden gate which shows the brands existence in USA; European setting, the PBB five finalists, teen celebrities, image of the hottest and award winning child actor; the award winning actor and one of the hottest male actor.
As you can see, the brand displays nationalistic touch in their apparel where relevant prints showing nationalism is printed on it that will make the one who visit the site be tempted to browse more and look for more of its products. Because of the mentioned details, the main page is already an attraction that will tickle the minds of the viewing consumers where it is already an online advertisement which is truly a concept of marketing.
